Three Likert-type items measure a consumer's orientation toward shopping at retailers where they have established a personal relationship with staff and are known by name. Items reflect a preference for name recognition, clerk familiarity, and relationship building during shopping. The scale is rooted in earlier work on shopping orientations and has been validated in multiple studies across different consumer segments.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77–95.
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