Hedonic In-Store Shopping Value Scale

What it measures

Five hypothetically-framed items assess the extent to which a consumer anticipates that shopping in a specific store would deliver hedonic value -- joy, gratification, escapism, relief from everyday problems, and simple fun. The scale measures perceived hedonic value as a property of the store rather than a general shopping disposition, making it contextually anchored in the evaluation of a particular retail environment. Items are phrased hypothetically to accommodate situations where consumers are evaluating a store they have not yet shopped in.

Representative items

• Female members of a consumer research panel (Study 1)
• 202 female students at a southwestern US university (Study 2)

Citation

Pounders, K. R., Babin, B. J., & Close, A. G. (2015). All the same to me: Outcomes of aesthetic labor performed by frontline service providers. Journal of the Academy of Marketing Science, 43(6), 670-693.