Three hypothetically-framed items capture the extent to which a consumer would be willing to purchase from a store, shop there, and return in the future. The items are stated with 'would' rather than 'will,' making the scale more precisely a measure of hypothetical patronage willingness or attitude toward the shopping act than a strict behavioural intention. This phrasing is appropriate for studies involving imagined or unfamiliar store scenarios but should be adjusted toward 'will' when the research context involves real, currently accessible stores.
Pounders, K. R., Babin, B. J., & Close, A. G. (2015). All the same to me: Outcomes of aesthetic labor performed by frontline service providers. Journal of the Academy of Marketing Science, 43(6), 670-693.
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