Repurchase Intention

What it measures

A three-item Likert-type scale designed to measure the likelihood that a customer will visit a particular retail store again in the future with the emphasis on a particular product category.

Response format

7-point scale

Scale items

• If you need a __________ in the future, how likely are you to try __________?
• If you ever purchase a __________ again, how likely are you to buy it from __________?
• How likely are you to revisit __________ for your shopping needs?
• The first blank in items #1 and #2 should be filled with the generic name of the product, e.g., digital camera. The other blanks should be filled with the name of

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007), “Low Price Signal Default: An Empirical Investigation of its Consequences,” Journal of the Academy of Marketing Science, 35 (1), 76-88.

Keywords