A three-item Likert-type scale designed to measure the likelihood that a customer will visit a particular retail store again in the future with the emphasis on a particular product category.
Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007), “Low Price Signal Default: An Empirical Investigation of its Consequences,” Journal of the Academy of Marketing Science, 35 (1), 76-88.
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