Retail Patronage (Importance of Convenience)

What it measures

A three-item scale measuring retail patronage.

Response format

7-point scale

Scale items

• Distance from home/work.
• Accessibility from home/work.
• Operating hours.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Bellenger, Danny N., Dan H. Robertson, and Barnett A. Greenberg (1977), "Shopping Center Patronage Motives," Journal of Retailing, 53(2), 29–38.

Keywords