Satisfaction (Intrinsic)

What it measures

A three-item likert scale designed to measure the degree to which a person expresses enjoyment with regard to a particular activity.

Response format

6-point Likert (1=strongly disagree, 6=strongly agree)

Scale items

• I enjoy it for its own sake, not for what it will get me.
• Pure enjoyment is the only thing in it for me.
• It is its own reward.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .42 to .80 across samples or studies. Factor analytic procedures were used to support the scale's structural validity.

Citation

Guiry, Michael, Anne W. Mägi, and Richard J. Lutz (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34 (1), 74-83.

Keywords