Retail Patronage (Importance of Quality)

What it measures

A seven-item Likert-type scale designed to measure the importance of "quality," based on several specific attributes, in the selection of a store/mall at which to shop.

Response format

7-point scale

Scale items

• Cleanliness and maintenance of the mall/store.
• Decor and ambiance.
• Friendliness of mall employees.
• Quality of service.
• Safety and security within the mall/store.
• Availability of parking.
• Safety and security of parking lot.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Bellenger, Danny N., Dan H. Robertson, and Barnett A. Greenberg (1977), "Shopping Center Patronage Motives," Journal of Retailing, 53(2), 29–38.

Keywords