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Retail Patronage (Importance of Quality)

RPRetail Patronage (Importance of Quality)
7 items 1977 α .90 Free Bellenger, D. N., & Greenberg, B. A.

What it measures

A seven-item Likert-type scale designed to measure the importance of "quality," based on several specific attributes, in the selection of a store/mall at which to shop.

Citation

Bellenger, Danny N., Dan H. Robertson, and Barnett A. Greenberg (1977), "Shopping Center Patronage Motives," Journal of Retailing, 53(2), 29–38.

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