A multiple-item Likert-type scale designed to measure a person's attitude regarding the quality of store or dealership in terms of the visual appeal of its interior.
Mittal, Vikas, Pankaj Kumar and Michael Tsiros (1999), “Attribute-Level Performance, Satisfaction and Behavioral Intentions over Time: A Consumption System Approach,” Journal of Marketing, 63 (2), 88–101.
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