Shopping Convenience Motivation

What it measures

A multiple-item likert scale designed to measure the degree to which a person is motivated to minimize the time and effort required to shop.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• When I shop, I want to find what I’m looking for in the least amount of time.
• I want to expend little effort when I shop.
• I want to shop in the least amount of time.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .81) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Eastlick, Mary Ann and Richard A. Feinberg (1999), “Shopping Motives for Mail Catalog Shopping,” Journal of Business Research, 45 (3), 281–290.

Keywords