PSYCHOMETRICSCALES.COM

Shopping Orientation (Economic)

SOShopping Orientation (Economic)
4 items 2009 α .85 Free Demoulin, N. T., & Zidda, P.

What it measures

A multiple-item scale measuring shopping orientation.

Citation

Demoulin, Nathalie T.M. and Pietro Zidda (2009), "Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market," Journal of Retailing, 85 (3), 391-405.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales