Shopping Orientation (Economic)

What it measures

A multiple-item scale measuring shopping orientation.

Response format

7-point Likert scale

Scale items

• I choose to shop at the __________ store that has the best deals at the time.2
• I compare what I get for my money in different stores.
• You profit from comparing prices across stores.
• I choose what store to go to on the basis of where I find what I need for the best prices.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Demoulin, Nathalie T.M. and Pietro Zidda (2009), "Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market," Journal of Retailing, 85 (3), 391-405.

Keywords