Shopping Orientation (Recreation)

Name: Shopping Orientation (Recreation)
Published: 2006
License: https://psychometricscales.com/methodology.html

SOShopping Orientation (Recreation)

4 items 2006 α .85 Free Kaltcheva, V. D., & Weitz, B. A.

What it measures

A multiple-item likert scale designed to measure the degree to which a consumer is motivated to shop for hedonic reasons (for fun) rather than for utilitarian reasons (merely to buy products).

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

to have fun.
to get things done. (r)
to be task focused. (r)
to relieve boredom.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Kaltcheva, Velitchka D. and Barton A. Weitz (2006), “When Should a Retailer Create an Exciting Store Environment?” Journal of Marketing, 70 (1), 107-118.

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Keywords

#retail#shopping

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