A five-item likert scale designed to measure the extent to which a consumer shops for low prices by comparing the deals available at stores at the same point in time.
Gauri, Dinesh K., K. Sudhir, and Debabrata Talukdar (2008), “The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data,” Journal of Marketing Research, 45 (2), 226-240.
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