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Shopping Orientation (Spatial Economic)

SOShopping Orientation (Spatial Economic)
5 items 2008 α .89 Free Gauri, D. K., & Talukdar, D.

What it measures

A five-item likert scale designed to measure the extent to which a consumer shops for low prices by comparing the deals available at stores at the same point in time.

Citation

Gauri, Dinesh K., K. Sudhir, and Debabrata Talukdar (2008), “The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data,” Journal of Marketing Research, 45 (2), 226-240.

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