Shopping Orientation (Spatial Economic)

What it measures

A five-item likert scale designed to measure the extent to which a consumer shops for low prices by comparing the deals available at stores at the same point in time.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I often compare the prices of two or more grocery stores.
• I decide each week where to shop for my groceries based upon store ads/fliers.
• I regularly shop the price specials at one store and then the price specials at another store.
• Before going grocery shopping I check the newspaper for advertisements by various supermarkets.
• To get the best price deals for my groceries I often shop at 2 or 3 different stores.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Gauri, Dinesh K., K. Sudhir, and Debabrata Talukdar (2008), “The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data,” Journal of Marketing Research, 45 (2), 226-240.

Keywords