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Shopping Orientation (Temporal Economic)

SOShopping Orientation (Temporal Economic)
5 items 2008 α .82 Free Gauri, D. K., & Talukdar, D.

What it measures

A five-item scale measuring shopping orientation.

Citation

Gauri, Dinesh K., K. Sudhir, and Debabrata Talukdar (2008), “The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data,” Journal of Marketing Research, 45 (2), 226-240.

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