Shopping Orientation (Temporal Economic)
SOShopping Orientation (Temporal Economic)
5 items
2008
α .82
Free
Gauri, D. K., & Talukdar, D.
What it measures
A five-item scale measuring shopping orientation.
Response format
5-point Likert (1=strongly disagree, 5=strongly agree)
Scale items
- I usually plan the timing of my shopping trip to a particular grocery store in such a way so as to get the best
- There are times when I delay my shopping trip to wait for a better price deal.
- Although planned before making a shopping trip, I often do not buy some items if I think there will be a
- I keep track of price specials offered for the grocery products at the stores I regularly buy from.
- To get the best price deals for my groceries I often buy the items I need over two or three trips.
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Formal validity assessment was not reported by the original authors.
Citation
Gauri, Dinesh K., K. Sudhir, and Debabrata Talukdar (2008), “The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data,” Journal of Marketing Research, 45 (2), 226-240.