A multiple-item likert scale designed to measure of the degree to which a consumer views a recent shopping trip as having been an entertaining and emotionally-driven activity.
Arnold, Mark J. and Kristy E. Reynolds (2009), "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, 85 (3), 308-320.
Free access to 2023+ psychometric scales at PsychScales