PSYCHOMETRICSCALES.COM

Value of the Transaction

VOTTRelational Value
3 items 2005 α .88 Free Agustin, C., & Singh, J.

What it measures

A four-item scale measuring value of the transaction.

Citation

Agustin, Clara and Jagdip Singh (2005), “Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges,” Journal of Marketing Research, 42 (February), 96-108.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales