Value of the Transaction

What it measures

A four-item scale measuring value of the transaction.

Response format

10-point semantic differential; 3 items averaged to composite score

Scale items

• The prices you pay [to maintain your relationship with this provider]: Extremely poor value / Extremely good value
• The time you spend [maintaining your relationship with this provider]: Highly unreasonable / Highly reasonable
• The effort you put in [maintaining your relationship with this provider]: Highly unreasonable / Highly reasonable

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity. Note: item stems are reconstructed from the Measurements section (p.101); the paper describes the three dimensions and anchors but does not print verbatim stems. Scale adapted from prior relational value research. Administered in retail clothing and airline contexts.

Citation

Agustin, Clara and Jagdip Singh (2005), “Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges,” Journal of Marketing Research, 42 (February), 96-108.

Keywords