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Store Design (Exterior)

SDStore Design (Exterior)
5 items 2009 α .94 Free Reynolds, K. L., & Harris, L. C.

What it measures

A five-item likert scale designed to measure the degree to which a person believes that the outside of a certain physical space (such as a store) is unattractive.

Citation

Reynolds, Kate L. and Lloyd C. Harris (2009), "Dysfunctional Customer Behavior Severity: An Empirical Examination," Journal of Retailing, 85 (3), 321-335.

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