Spontaneity of the Activity

What it measures

A five-item likert scale designed to measure the degree to which a person describes an activity or experience as not being routine, planned, or anticipated.

Response format

6-point Likert (1=strongly disagree, 6=strongly agree)

Scale items

• It happens without warning or pre-thought.
• It is a spontaneous occurrence.
• It happens “out of the blue.”
• It is a “spur-of-the-moment” thing.
• I wouldn’t know the day before that it was going to happen.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .66 to .86 across samples or studies. Factor analytic procedures were used to support the scale's structural validity.

Citation

Guiry, Michael, Anne W. Mägi, and Richard J. Lutz (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34 (1), 74-83.

Keywords