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Spontaneity of the Activity

SOTASpontaneity of the Activity
5 items 2006 α .86 Free Guiry, M. A., & Lutz, R. J.

What it measures

A five-item likert scale designed to measure the degree to which a person describes an activity or experience as not being routine, planned, or anticipated.

Citation

Guiry, Michael, Anne W. Mägi, and Richard J. Lutz (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34 (1), 74-83.

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