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Store Atmosphere

SAStore Atmosphere
4 items 2000 α .91 Free d’Astous, Alain

What it measures

A four-item likert scale designed to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.

Citation

d’Astous, Alain (2000), “Irritating Aspects of the Shopping Environment,” Journal of Business Research, 49 (2), 149–56.

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