Uncertainty of the Decision

UOTDThe extent to which a consumer had relevant information when making a decision

7 items 2006 α .89 Free Harris, J., & Blair, E. A.

What it measures

A multiple-item Likert-type scale designed to measure the extent to which a consumer had relevant information when making a decision.

Citation

Harris, Judy and Edward A. Blair (2006), “Functional Compatibility Risk and Consumer Preference for Product Bundles,” Journal of the Academy of Marketing Science, 34 (1), 19-26.

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