Uncertainty of the Decision

Name: Uncertainty of the Decision
Published: 2006
License: https://psychometricscales.com/methodology.html

UOTDThe extent to which a consumer had relevant information when making a decision

7 items 2006 α .89 Free Harris, J., & Blair, E. A.

What it measures

A multiple-item Likert-type scale designed to measure the extent to which a consumer had relevant information when making a decision.

Response format

7-point scale

Scale items

The features that were available.
The performance of the different brands and models.
The most important considerations to be used in making the purchase choice.
Which brand to choose.
Which model to choose.
Which store to shop.
The seven- point response scale used by Harris and Blair (2006) had very unsure and very sure as verbal anchors.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Harris, Judy and Edward A. Blair (2006), “Functional Compatibility Risk and Consumer Preference for Product Bundles,” Journal of the Academy of Marketing Science, 34 (1), 19-26.

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Keywords

#retail#shopping

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