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Shopping Value (Utilitarian)

SVShopping Value (Utilitarian)
4 items 1995 α .80 Free Babin, B. J., & Darden, W. R.

What it measures

A multiple-item likert scale designed to measure of the degree to which a consumer agrees that a recent shopping trip allowed him/her to accomplish what was wanted (purchase of the items sought).

Citation

Babin, Barry J. and William R. Darden (1995), “Consumer Self-Regulation in a Retail Environment,” Journal of Retailing, 71 (1), 47-70.

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