Shopping Enjoyment
SEThe enduring tendency of a consumer to derive pleasure from shopping
6 items
1980
α .86
Free
Bellenger, D. N., & Korgaonkar, P.
What it measures
A multiple-item likert scale designed to measure the enduring tendency of a consumer to derive pleasure from shopping.
Response format
5-point Likert (1=strongly disagree, 5=strongly agree)
Scale items
- I consider shopping a big hassle. (r)
- When traveling, I enjoy visiting new and interesting shops.
- Shopping is generally a lot of fun for me.
- I enjoy browsing for things even if I cannot buy them yet.
- I often visit shopping malls or markets just for something to do, rather than to buy something specific.
- Noble, Griffith, and Adjei (2006) only used items #3, #4, and #5.
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Reported alpha coefficients range from .74 to .81 across samples or studies.
Citation
Bellenger, Danny N. and Pradeep Korgaonkar (1980), “Profiling the Recreational Shopper,” Journal of Retailing, 56 (Fall), 77-92.