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Shopping Enjoyment

SEThe enduring tendency of a consumer to derive pleasure from shopping
6 items 1980 α .86 Free Bellenger, D. N., & Korgaonkar, P.

What it measures

A multiple-item likert scale designed to measure the enduring tendency of a consumer to derive pleasure from shopping.

Citation

Bellenger, Danny N. and Pradeep Korgaonkar (1980), “Profiling the Recreational Shopper,” Journal of Retailing, 56 (Fall), 77-92.

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