PSYCHOMETRICSCALES.COM

Service Quality Beliefs (Store-Related)

SQBService Quality Beliefs (Store-Related)
6 items 2007 α .95 Free Ofir, C., & Simonson, I.

What it measures

A six-item Likert-type scale designed to measure the degree to which a consumer believes that a particular retail store has certain characteristics that are related to quality.

Citation

Ofir, Chezy and Itamar Simonson (2007), “The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience,” Journal of Marketing Research, 44 (1), 164-174.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales