Refund Claim Likelihood
RCLRefund Claim Likelihood
5 items
2007
α .94
Free
Grewal, D.
What it measures
A four-item scale measuring refund claim likelihood.
Response format
7-point scale
Scale items
- The likelihood that I would request a refund for the price difference from this store if I find a lower price
- It is very probable that I will return to this store to obtain the lower price for the __________ if I find the
- My willingness to ask this store for the refund of the price difference if I later find out that another store is
- It is very likely that I will claim a refund from this store if I later find the __________ for a lower price
- The blanks should be filled with the generic name of the product, e.g., camera.
Full scale items shown. Always cite the original source when using this scale in research.
Citation
Kukar-Kinney, Monika and Dhruv Grewal (2007), “Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments,” Journal of the Academy of Marketing Science, 35 (2), 197-207.