Purchasing Pleasure

What it measures

A three-item likert scale designed to measure the degree to which a consumer experiences strong, positive feelings when buying products.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I find buying very pleasurable.
• The process of buying provides me with a lot of gratification (at least temporarily).
• I feel excited when I go on a buying spree.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .82) was reported in the primary study.

Citation

Ridgway, Nancy M., Monika Kukar-Kinney, and Kent B. Monroe (2008), “An Expanded Conceptualization and a New Measure of Compulsive Buying,” Journal of Consumer Research, 35 (4), 622-639.

Keywords