Purchase Urgency

What it measures

A three-item scale measuring purchase urgency.

Response format

7-point scale

Scale items

• What was your sense of urgency when you made the purchase decision?
• To what extent did you feel time-pressure when you made the purchase decision?
• What is your sense of scarcity of the product? 4 (r)
• These items as well as their verbal anchors were supplied by Ge (2012).

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Ge, Xin, Paul R. Messinger, and Jin Li (2009), "Influence of Soldout Products on Consumer Choice," Journal of Retailing, 85 (3), 274-287.

Keywords