Retail Store Servicescape Quality Scale

What it measures

Measures the degree to which a person believes the physical environment of a specific retail store is of high quality. The scale captures an overall evaluative judgement of the store's physical surroundings rather than any specific attribute such as layout, cleanliness, or decor.

Representative items

• I believe the physical environment at the store is excellent.
• The physical environment at the store is of a high standard.

Citation

Dagger, T.S., & Danaher, P.J. (2014). Comparing the effect of store remodeling on new and existing customers. Journal of Marketing, 78(3), 62-80.