Retail Store Servicescape Quality Scale

What it measures

Measures the degree to which a person believes the physical environment of a specific retail store is of high quality. The scale captures an overall evaluative judgement of the store's physical surroundings rather than any specific attribute such as layout, cleanliness, or decor.

Scale items

• I believe the physical environment at the store is excellent.
• I am impressed with the quality of the store's physical environment.
• The physical environment at the store is of a high standard.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Used by Dagger & Danaher (2014) in Study 1, where items were created by the authors drawing on phrasing and concepts from Brady & Cronin (2001). Alpha = .96; AVE = .89. CFA confirmed good model fit and both convergent and discriminant validities were supported. The high AVE (.89) indicates very strong convergent validity. Although developed in a retail store context, the items could be adapted for other service environments.

Citation

Dagger, T.S., & Danaher, P.J. (2014). Comparing the effect of store remodeling on new and existing customers. Journal of Marketing, 78(3), 62-80.

Keywords