PSYCHOMETRICSCALES.COM

Store Background Music Attitude

SBMAConsumer attitude toward the pleasantness and appropriateness of background music in a retail store
3 items 1992 α .91 Free Baker, J., Levy, M., & Grewal, D.

What it measures

Three items measure a shopper's attitude toward the background music played in a store, assessing whether it makes the shopping environment pleasant and whether it is considered appropriate. Despite its label emphasising background music, the scale can function more broadly as a store atmosphere attitude measure.

Citation

Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22(4), 328–339.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales