Three items measure a shopper's attitude toward the background music played in a store, assessing whether it makes the shopping environment pleasant and whether it is considered appropriate. Despite its label emphasising background music, the scale can function more broadly as a store atmosphere attitude measure.
Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22(4), 328–339.
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