Store Background Music Attitude

What it measures

Three items measure a shopper's attitude toward the background music played in a store, assessing whether it makes the shopping environment pleasant and whether it is considered appropriate. Despite its label emphasising background music, the scale can function more broadly as a store atmosphere attitude measure.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The background music would make shopping in this store pleasant.
• If I shopped at this store, the background music would bother me. (r)
• The background music was appropriate.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas of .91 (Baker, Levy & Grewal 1992) and .90 (Baker, Grewal & Parasuraman 1994) reported across studies. Item 2 is reverse-scored. When the scale is used with actual in-store music rather than a hypothetical description, item 3 wording ('was appropriate') may need tense adjustment.

Citation

Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22(4), 328–339.

Keywords