In-Store Ambient Environment Quality Scale

What it measures

Five items assess how customers perceive the overall pleasantness and sensory appropriateness of a store's ambient environment. The scale covers general atmosphere appeal as well as specific atmospheric cues -- the appropriateness of noise levels, lighting, and music. Unlike interior design scales that emphasise layout and furnishings, this measure focuses on ambient conditions that affect how customers feel in the store without necessarily drawing conscious attention to the physical structure.

Representative items

• Customers evaluated as part of a store remodeling field experiment (Study 1)

Citation

Dagger, T. S., & Danaher, P. J. (2014). Comparing the effect of store remodeling on new and existing customers. Journal of Marketing, 78(3), 62-80.