Store Interior Design Appeal Scale

What it measures

Six items capture how customers evaluate the interior design elements of a physical store -- the comfort and style of furniture, the appeal of decorative choices, layout preferences, store cleanliness, and overall interior attractiveness. The scale is distinguished from ambient environment measures (which focus on sensory cues such as lighting and music) by its emphasis on visible design elements and spatial organisation that affect aesthetic appreciation of the interior space.

Representative items

• Customers evaluated as part of a store remodeling field experiment (Study 1)

Citation

Dagger, T. S., & Danaher, P. J. (2014). Comparing the effect of store remodeling on new and existing customers. Journal of Marketing, 78(3), 62-80.