Interior Design Aesthetic Attention

What it measures

Four items measure a consumer's self-reported tendency to attend to and appreciate colour, texture, and design features in the interior spaces of retail or commercial environments.

Response format

Response format not stated; Likert-type

Scale items

• The interior design of __________ usually attracts my attention.
• I notice colors and textures in __________ interiors.
• I notice things in __________ interiors and architecture that pass other people by.
• Compared to most people, I pay less attention to the interior designs of __________. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Developed by Bloch, Ridgway, and Dawson (1994); reliability not reported in original. Arnold and Reynolds (2003) reported alpha = .90. Item 4 is reverse-scored. Blanks in items should be replaced with the specific type of space (e.g., store, shopping mall).

Citation

Bloch, P., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70(1), 23–42.

Keywords