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Interior Design Aesthetic Attention

IDAATendency to notice and appreciate interior design aesthetics in retail spaces
4 items 1994 α .90 Free Bloch, P., Ridgway, N. M., & Dawson, S. A.

What it measures

Four items measure a consumer's self-reported tendency to attend to and appreciate colour, texture, and design features in the interior spaces of retail or commercial environments.

Citation

Bloch, P., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70(1), 23–42.

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