In-Store Shopping Distraction

What it measures

Four items capture how distracted and unfocused a shopper felt during a specific in-store trip. Used in a field study with grocery shoppers, the scale was likely developed by the authors for the study.

Response format

Response format not reported; likely 7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I felt distracted during my shopping trip today.
• I felt I was multitasking during my shopping trip today.
• I was preoccupied with other tasks during this shopping trip.
• I kept getting sidetracked with other issues during this trip.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The response format was not described in the original article. A 7-point Likert scale anchored at strongly disagree and strongly agree is the most plausible format given the item wording and study context; verify with the original article before use.

Citation

Grewal, D., Ahlbom, C.-P., Beitelspacher, L., Noble, S. M., & Nordfält, J. (2018). In-store mobile phone use and customer shopping behavior: Evidence from the field. Journal of Marketing, 82(4), 102–126.

Keywords