In-Store Shopping Distraction

ISDDegree to which a shopper felt unable to focus during a shopping trip due to interruptions or competing demands

4 items 2018 α .90 Free Grewal, D., Ahlbom, C.-P., Beitelspacher, L., Noble, S. M., & Nordfält, J.

What it measures

Four items capture how distracted and unfocused a shopper felt during a specific in-store trip. Used in a field study with grocery shoppers, the scale was likely developed by the authors for the study.

Citation

Grewal, D., Ahlbom, C.-P., Beitelspacher, L., Noble, S. M., & Nordfält, J. (2018). In-store mobile phone use and customer shopping behavior: Evidence from the field. Journal of Marketing, 82(4), 102–126.

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