Affect Toward the Store

ATTSThe intensity of a customer's positive feelings towards a certain store

5 items 1983 α .89 Free Berscheid, E.

What it measures

A multiple-item Likert-type scale designed to measure the intensity of a customer's positive feelings towards a certain store.

Berscheid, Ellen (1983), “Emotion in Close Relationships,” in Close Relationships, Kelly H.

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