A multiple-item likert scale designed to measure a shopping orientation characterized by a lack of certainty about where to shop and what to buy due to the great abundance of options.
Heitmann, Mark, Donald R. Lehmann, and Andreas Herrmann (2007), “Choice Goal Attainment and Decision and Consumption Satisfaction,” Journal of Marketing Research, 44 (2), 234-250.
Free access to 2023+ psychometric scales at PsychScales