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Dysfunctional Customer Behavior (Other Shoppers)

DCBDysfunctional Customer Behavior (Other Shoppers)
6 items 2009 α .94 Free Reynolds, K. L., & Harris, L. C.

What it measures

A six-item likert scale designed to measure the degree to which a customer believes that the behavior of other customers in a particular store was inappropriate.

Citation

Reynolds, Kate L. and Lloyd C. Harris (2009), "Dysfunctional Customer Behavior Severity: An Empirical Examination," Journal of Retailing, 85 (3), 321-335.

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