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Information Source Importance (Interpersonal Sources)

ISIInformation Source Importance (Interpersonal Sources)
5 items 1988 α .86 Free Greco, A. J.

What it measures

A multiple-item likert scale designed to measure the degree of importance interpersonal information sources have to a person when shopping for a certain product.

Citation

Greco, A. J. (1988). The elderly market: An empirical look at consumer choice and information source utilization. Journal of Consumer Marketing, 5(1), 45–53.

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