Involvement in the Activity

What it measures

A multiple-item likert scale designed to measure the degree to which a person describes an activity or experience as being so absorbing that everything else is forgotten for a while.

Response format

6-point Likert (1=strongly disagree, 6=strongly agree)

Scale items

• It helps me to forget about the day’s problems.
• It totally absorbs me.
• It is like “getting away from it all.”
• It makes me feel like I’m in another world.
• I could get so involved that I would forget everything else.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .77 to .80 across samples or studies. Factor analytic procedures were used to support the scale's structural validity.

Citation

Guiry, Michael, Anne W. Mägi, and Richard J. Lutz (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34 (1), 74-83.

Keywords