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Involvement in the Activity

IITAInvolvement in the Activity
5 items 2006 α .80 Free Guiry, M. A., & Lutz, R. J.

What it measures

A multiple-item likert scale designed to measure the degree to which a person describes an activity or experience as being so absorbing that everything else is forgotten for a while.

Citation

Guiry, Michael, Anne W. Mägi, and Richard J. Lutz (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34 (1), 74-83.

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