A three-item likert scale designed to measure what a customer focuses on after a store pays him/her a refund as part of its low price guarantee (lpg).
Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007), “Low Price Signal Default: An Empirical Investigation of its Consequences,” Journal of the Academy of Marketing Science, 35 (1), 76-88.
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