Comparison Shopping (Check Prices)

What it measures

A multiple-item scale measuring comparison shopping.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I often compare product prices across retailers to get the lowest price.
• I usually find myself price comparison shopping.
• I often find myself looking for the exact same product at different outlets to find the lowest price.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .84) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Eastlick, Mary Ann and Richard A. Feinberg (1999), “Shopping Motives for Mail Catalog Shopping,” Journal of Business Research, 45 (3), 281–290.

Keywords