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Comparison Shopping (Check Prices)

CSComparison Shopping (Check Prices)
3 items 1999 α .84 Free Eastlick, M. A., & Feinberg, R. A.

What it measures

A multiple-item scale measuring comparison shopping.

Citation

Eastlick, Mary Ann and Richard A. Feinberg (1999), “Shopping Motives for Mail Catalog Shopping,” Journal of Business Research, 45 (3), 281–290.

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