Loyalty to Employee vs. Company
LTEVLoyalty to Employee vs. Company
4 items
2009
α .91
Free
Melnyk, V. S.
What it measures
A four-item scale measuring loyalty to employee vs. company.
Response format
7-point scale
Scale items
- Do you feel more attached to your favorite _____ or to the __________ s/he works at?
- Do you feel more committed to your favorite _____ or to the __________ s/he works at?
- If your favorite _____ would move to another __________, would you follow him/her to that other __________
- If a friend of yours seeks advice about a service, would you rather recommend him/her your specific _____ or
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Internal consistency (alpha = .91) was reported in the primary study.
Citation
Melnyk, Valentyna, Stijn M.J. van Osselaer, and Tammo H.A. Bijmolt (2009), "Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers," Journal of Marketing, 73 (4), 82-96.
Keywords
#loyalty#retail#shopping