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Loyalty to Employee vs. Company

LTEVLoyalty to Employee vs. Company
4 items 2009 α .91 Free Melnyk, V. S.

What it measures

A four-item scale measuring loyalty to employee vs. company.

Citation

Melnyk, Valentyna, Stijn M.J. van Osselaer, and Tammo H.A. Bijmolt (2009), "Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers," Journal of Marketing, 73 (4), 82-96.

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