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Affective Store Commitment

AFSCEmotional attachment a consumer has to a specific store or retail chain
4 items 1998 α .85 Free Hess, J. S.

What it measures

Four items measure the emotional attachment a consumer has to a store, capturing warmth, happiness, and a sense of emotional loss at the prospect of losing access to it.

Citation

Hess, J. S. (1998). A multidimensional conceptualization of consumer brand relationships: The differential impact of relationship dimensions on evaluative relationship outcomes. Doctoral dissertation, Leeds School of Business, University of Colorado.

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