Market Mavenism

What it measures

A four-item likert scale designed to measure the extent to which a person enjoys being a source of market-related information for others.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I like it when people ask me for information about products, places to shop, or sales.
• I like it when someone asks me where to get the best buy on several types of products.
• I know a lot of different products, stores, and sales and I like sharing this information.
• I think of myself as a good source of information for other people when it comes to new products or sales.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Feick, Lawrence F. and Linda L. Price (1987), “The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing, 51 (January), 83-97.

Keywords