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Internet Usage Riskiness

IURInternet Usage Riskiness
7 items 2006 α .89 Free Schlosser, A. E., & Lloyd, S. M.

What it measures

A multiple-item likert scale designed to measure the degree to which a person views various online activities as potential threats to one's security and/or privacy, particularly when buying products.

Citation

Schlosser, Ann E., Tiffany Barnett White, and Susan M. Lloyd (2006), “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing, 70 (2), 133-148.

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