Internet Usage Riskiness

What it measures

A multiple-item likert scale designed to measure the degree to which a person views various online activities as potential threats to one's security and/or privacy, particularly when buying products.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Shopping online is risky.
• Providing credit card information online is risky.
• Providing personal information (e.g., social security number and mother’s maiden name) online is risky.
• Purchasing items online is risky.
• Providing my e-mail address and phone number online is risky.
• Registering online is risky.
• It is riskier to shop online for a product than to shop offline for it.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study.

Citation

Schlosser, Ann E., Tiffany Barnett White, and Susan M. Lloyd (2006), “Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” Journal of Marketing, 70 (2), 133-148.

Keywords