In-Shopping Preference

ISPA consumer’s desire to loyally shop in the local community

11 items 1993 α .85 Free Vicki, B. S., & Sekely, W. S.

What it measures

A multiple-item likert scale designed to measure a consumer’s desire to loyally shop in the local community.

Citation

Blakney S Vicki and William S. Sekely (1993), “A Product-Specific Examination of Shopping Mode Choice,” Journal of Marketing Management, 3 (Spring/Summer), 23–38.

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