In-Shopping Preference
ISPA consumer’s desire to loyally shop in the local community
11 items
1993
α .85
Free
Vicki, B. S., & Sekely, W. S.
What it measures
A multiple-item likert scale designed to measure a consumer’s desire to loyally shop in the local community.
Response format
7-point Likert scale
Scale items
- I will pay slightly more for products if I can buy them locally.
- I shop outside my local retail area before looking to see what is offered locally. (r)
- I shop at local stores because it is important to help my community.
- I shop locally because the convenience outweighs the other advantages of shopping outside the community.
- I shop locally to support the local merchants and business district.
- Shopping at local stores is an enjoyable experience.
- I will increase my interest in local stores when more goods/services are available through them.
- Because I am more familiar with local stores, I prefer shopping locally rather than out of town.
- I shop locally even when the selection/variety of goods is poor.
- I am loyal to my local shopping area.
- I owe it to my community to shop at local stores.
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Internal consistency (alpha = .85) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.
Citation
Blakney S Vicki and William S. Sekely (1993), “A Product-Specific Examination of Shopping Mode Choice,” Journal of Marketing Management, 3 (Spring/Summer), 23–38.