Information Source Importance (Professional Health Sources)

What it measures

A multiple-item scale measuring information source importance.

Response format

7-point Likert scale

Scale items

• Pharmacists
• Physicians
• Printed materials/brochures in doctor’s offices
• Printed materials/brochures from pharmaceutical companies
• Printed materials/brochures from drug stores/pharmacies
• Package labels

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Kim, Wonsuk Jerry and Karen Whitehill King (2009), “Product Category Effects on External Search for Prescription and Nonprescription Drugs,” Journal of Advertising, 38 (1), 5-19.

Keywords