Information Source Importance (Professional Health Sources)

ISIInformation Source Importance (Professional Health Sources)

6 items 2009 α .88 Free Kim, W. J.

What it measures

A multiple-item scale measuring information source importance.

Citation

Kim, Wonsuk Jerry and Karen Whitehill King (2009), “Product Category Effects on External Search for Prescription and Nonprescription Drugs,” Journal of Advertising, 38 (1), 5-19.

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