This three-item scale measures how much a person perceives a physical space, such as a room, as noisy specifically because other people can be heard close by. Ringler, Esmark Jones, and Stevens (2022) used it with MTurk participants and undergraduate students in research on the 'ostrich effect', where the ambient sound of human voices makes shoppers feel hidden. The source was not stated, and the items appear to have been written by the authors for these studies.
7-point Likert (1 = strongly disagree, 7 = strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .89 (Study 2, n = 168) and .92 (Study 3 pretest, n = 127) (Ringler, Esmark Jones, and Stevens 2022, pp. 601, 602); validity was not discussed. The items shown are the Study 2 version, where higher scores indicate a less quiet space. In the Study 3 pretest the items were worded in the opposite direction (e.g., 'The room is very quiet'), so higher scores indicated greater quietness. See also Store Atmosphere (Sensory) (ID 1736) and In-Store Ambient Environment Quality Scale (ID 696).
Ringler, Christine, Carol L. Esmark Jones, and Jennifer L. Stevens (2022), "The Ostrich Effect: Feeling Hidden Amidst the Ambient Sound of Human Voices," Journal of Retailing, 98 (4), 593-610.
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