Lighting in the Store

What it measures

This scale measures how easy a shopper finds it to see inside a store because the space is well lit. Ringler, Esmark Jones, and Stevens (2022) used it in the pretest for Study 3 with 127 undergraduate students at a large North American university. No source was given, so the scale appears to have been created by the authors.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• There are a lot of lights in this store.
• It is easy to see in this store.
• The store is very brightly lit.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .89 (Ringler, Esmark Jones, and Stevens 2022, p. 602); validity was not reported.

Citation

Ringler, Christine, Carol L. Esmark Jones, and Jennifer L. Stevens (2022), "The Ostrich Effect: Feeling Hidden Amidst the Ambient Sound of Human Voices," Journal of Retailing, 98 (4), 593-610.

Keywords

More Retail & Shopper Psychology scales

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• Store Background Music Attitude1992 · 3 items
• In-Store Crowding Perception2017 · 3 items
• Personal Space Crowding Perception2017 · 3 items
• Servicescape Ordering Ease Scale2014 · 5 items
• Store Interior Design Appeal Scale2014 · 6 items