Perceived Auditory Cover While Shopping

Name: Perceived Auditory Cover While Shopping
Creator: Ringler, C., Esmark Jones, C. L., & Stevens, J. L.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Inability of Others to Hear One's Movements or Sounds in a Store

3 items 2022 α 0.87 Free Ringler, C., Esmark Jones, C. L., & Stevens, J. L.

What it measures

This scale measures how much a shopper believes that no one else can hear them moving around or handling product packaging while in a physical store. Ringler, Esmark Jones, and Stevens (2022) developed it to study how ambient sound levels create a sense of auditory concealment for shoppers.

Representative items

No one else would be able to hear me while I was shopping.
No one would be able to hear me as I moved around the store.

Citation

Ringler, Christine, Carol L. Esmark Jones, and Jennifer L. Stevens (2022), "The Ostrich Effect: Feeling Hidden Amidst the Ambient Sound of Human Voices," Journal of Retailing, 98 (4), 593-610.

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