Ergonomics of the Shopping Cart

Perceived Grip and Push Force Ergonomics of a Shopping Cart
6 items 2022 α 0.86 Free Estes, Z., & Streicher, M.C.

What it measures

This scale measures the level of grip and push forces that a consumer experiences with a shopping cart. Estes and Streicher (2022) used it in Study 3 with 141 people recruited at a European university, with three items measuring grip force and three measuring push force.

Response format

7-point scale (-3 to +3, reflecting worse to better ergonomics; verbal anchors not otherwise specified)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The alpha was .86 (Estes and Streicher 2022, p. 146). Although validity was not discussed per se, a principal component analysis indicated the six items loaded on a single factor. Three items were designed to measure grip force and three to measure push force -- two conceptually distinct dimensions of cart ergonomics -- yet the factor analysis indicated they measured the same construct; further examination is recommended to determine whether the six items should be treated as one scale or two.

Citation

Estes, Zachary and Mathias C. Streicher (2022), "Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles," Journal of Marketing, 86 (6), 135-154.

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Keywords

#ergonomics#shoppingcart#retailenvironment
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