Retail Store Patronage Intention

What it measures

Three seven-point Likert-type items measure a consumer's intention to patronise a specific retail store, including the likelihood of shopping there and willingness to recommend it to others. The scale has been used in retail environment studies and is closely associated with store atmosphere and service quality antecedents. It has been referred to as willingness to buy and store patronage intention in different studies.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The likelihood that I would shop in this store is high.
• I would be willing to buy gifts in this store.
• I would be willing to recommend this store to my friends.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha of .86 reported by Baker, Levy, and Grewal (1992); construct reliabilities of .88 and .84 across two studies by Baker et al. (2002); Grewal et al. (2003) reported .88 with AVE of .70. Scale inspired by Dodds, Monroe, and Grewal (1991) but substantially different in content and context.

Citation

Baker, J., Levy, M., & Grewal, D. (1992). An experimental approach to making retail store environmental decisions. Journal of Retailing, 68(4), 445–460.

Keywords