PSYCHOMETRICSCALES.COM

Retail Store Patronage Intention

RSPIThe self-reported likelihood that a consumer will shop at a specified retail store and recommend it to others
3 items 1992 α .86 Free Baker, J., Levy, M., & Grewal, D.

What it measures

Three seven-point Likert-type items measure a consumer's intention to patronise a specific retail store, including the likelihood of shopping there and willingness to recommend it to others. The scale has been used in retail environment studies and is closely associated with store atmosphere and service quality antecedents. It has been referred to as willingness to buy and store patronage intention in different studies.

Citation

Baker, J., Levy, M., & Grewal, D. (1992). An experimental approach to making retail store environmental decisions. Journal of Retailing, 68(4), 445–460.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales