Three seven-point Likert-type items capture a consumer's orientation toward shopping as a deal-hunting activity, reflecting the pleasure derived from finding discounts, bargains, and sales. This hedonic motivation dimension emphasises the thrill of the hunt rather than purely economic utility. The scale was developed and validated as part of a six-dimension hedonic shopping motivation instrument.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77–95.
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